Richard Tan, boss of Success Resources shared his personal experience that because of Jay Abraham’s one idea, Richard was able to clear off his debts - S$600,000 in just 1 hour! That is to presell exisiting NAC attendees for next year NAC.

And according to Anthony Robbins, the author of three best sellers including Personal Power, Unlimited Power, and Awaken the Giant Within, “Jay Abraham has identified the limiting patterns in marketing that restrict most business success. He is one of the few people who realize that most industries only seem to know one particular way to market — even though as many as 50 or more effective and profitable marketing options may actually be available to them. Jay learned how to take success concepts from different industries and combine them to give a powerful advantage to the clients he advises. And at the same time, he is able to take almost any company and uncover a minimum of $10,000 and a maximum of $1 million in windfall profits that company was just sitting on, waiting to be harvested.”

Personally, I have a very mixed feeling with Jay’s sessions though. Despite knowing that he is highly endorsed by Richard Tan and top gurus like Anthony Robbins; it is quite ‘unbearable’ to sit through his session and stay awake… He is definitely a marketing genius but to be able to pick his brain and comprehend his teaching is two different matters.

Throughout his sessions at NAC and WIS, if there is only 1 thing that I have learnt from him (or rather, manage to understand and digest ;p) it would be the example of how to go about promoting a new product.

The critical question to always ask oneself is, “Who will be the biggest gainer of my product?”

Jay used an ebook on cooking recipe as an example and further challenged the audience to think through, “who are the people who will benefit from the recipe book?” Namely, the cookery ware, catering, cooking class, spices / ingredients, etc.

He further pointed out that it is possible to run concurrent marketing strategies to maximise sales turnover.

Marketing strategy 1:

Give out the ebook as free and make sure that it has a URL link that links back to your website.

Marketing Strategy 2:

Tie up with the respective gainers (cookery ware, cooking class, ingredients/spices, etc) by splitting profit sharing. In addition, because of the link from the ebook, customers (of cookery ware, cooking class, ingredients/spices, etc) are able to visit your site for more information and this enable you to expand your database and further upsell your other products.